Introduction

Our primary goal as a team was to design and deliver an intuitive, effective, and easy-to-integrate 3D/AR solution to E-commerce businesses and web shops to enable them tackle two main problems: 1. Low conversion rate 2. High product returns

Problem

The primary challenge of our target clients centered around guiding their potential customers from consideration to deciding to buy. Additionally, high product returns triggered by insufficient visual content during the online shopping process had already suggested the need for an enhanced user engagement strategy in their buying journey.

Solution

The solution, centered on 3D/AR visualization, seamlessly bridged the gap between consideration and purchase, enhancing product visualization and providing an interactive trial experience to boost customer confidence and reduce returns. Besides that, adapting to post-COVID trends, we leveraged high-quality 3D and easy-to-use AR, minimizing returns and fostering long-term customer loyalty for E-commerce businesses.

Research

In order to deliver user-centered MVP and based on our findings earlier from the market research, I aimed the user research on furniture, accessories, and home appliance E-commerce websites.

Research Findings

I interviewed 3 potential clients including 1 large plant pot manufacturer, 1 medium-sized furniture E-commerce website, and 1 small jewelry web shop. I aimed for interviewing different stakeholders and teams including their founder/CEO, Growth Managers, Marketing team, and Dev teams to explore the challenges and pain points from different perspectives.

Customer Journey Mapping

After analyzing the customer interviews, I crafted user journeys tailored to each of our customers’ needs and pain points.

Ideation

In the beginning I had various ideas about the desired user experience. However I involved the tech and marketing teams to explore different perspectives of the solution.

Initial Usability Testing

I conducted usability tests to validate design decisions and gain insights on stakeholder interactions. Early-stage testing let me refine the user experience for seamless 3D/AR integration for different business cases.

Below you can see some of the feedback I got from users:

Result

I used the early-stage user insights to fine tune the designs so that we could deliver a solid experience that was precisely tailored to our customers' needs .

Below you can see some of the design improvements based on user feedback:

Final Design

Incorporating user feedback from the initial usability test, I iterated on designs, aligning the user flows and key features to precisely meet the customers' needs.

Drag and zoom to see the final designs:

Takeaway

Through the B2B ARize platform, I've deepened my understanding of seamlessly integrating 3D/AR technology into E-commerce workflows. This involves not only crafting intuitive user interfaces but also aligning the design with business use cases and organizational structures.

Working on the ARize platform has sharpened my strategic problem-solving skills. Addressing challenges like low conversion rates and high returns requires not just surface-level fixes but a strategic approach that involves understanding user behaviors, business objectives, and market trends.